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Lego åbner butik i Israel

Conrad Myrland

23. February 2022
10:45

Den danske legetøjsgigant Lego oplyser at de vil åbne en Lego-butik i Israel i løbet af den sidste halvdel af 2022 og lover at sætte priserne ned. I Israel forhandles Lego via uafhængige legetøjsforhandlere – derfor er priserne i Israel på Lego betydeligt højere.

The Danish toy company 'LEGO' announced it will open the company's first official stores in Israel in the second half of 2022.

Did you know? In 2018, Tel Aviv has built the world's 'Tallest' #Lego Tower!🇮🇱 (36-metre/118-foot). pic.twitter.com/6P4QzqELNp
— StandWithUs (@StandWithUs) February 22, 2022

– Udvalget af Lego-produkter i Israel er dårligt sammenlignet med udlandet, det vil ændrer sig fremadrettet, siger Legos nye regiondirektør Eran Tor til Ynet.

Brick-builders rejoice: this Summer, the @LEGO_Group is collaborating with entrepreneur Eran Tor in order to launch Israel’s first LEGO Certified Stores.https://t.co/3ufPpxZcaI
— The Jerusalem Post (@Jerusalem_Post) February 22, 2022

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